There are many great options to enable your business across facebook and twitter in what we, ecycler, call second tier social media channels. A couple of obvious examples are YouTube, TwitPic and Flickr. We would also include del.icio.us in this group. One way we’ve found to go beyond the standards is to engage our community with these great services.
One of our favorites is a site called foursquare.com––it is a geo-centric check-in service. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users “check in” to a place when they’re there, tell friends where they are and track the history of where they’ve been and who they’ve been there with…
In addition to monitoring the commodities market (aluminum, cardboard, paper) via special websites, we find going to (or calling) our local recycling center for “on-the-ground” reality an important aspect of ecycler.com. If you’re following ecycler on foursquare, you’ll see our occasional check-in to various recycling centers.
We also foursquare any of the green events ecycler attends. For example, in late May we attended an event at St. Pascal School in Chicago to show support of the rally’s mission of raising awareness among students about the importance of recycling. St. Pascal won PepsiCo’s Dream Machine Recycle Rally Dream Green School Makeover contest, a $100,000 prize that it will use to make green improvements at the school including a new energy efficient computer lab powered by solar energy.
Naturally, we check-in to ecycler HQ regularly to update our followers on upcoming site features or to send out random messages.
Follow us on foursquare! We are foursquare.com/ecycler