Recycling is important, but it’s only one aspect of the trilogy: REDUCE, REUSE and RECYCLE.

Reduce. Reuse. Recycle.Just because something is recyclable doesn’t mean it is the best choice. Recycling is the last “R” in the cycle of Reduce, Reuse, Recycle. The best choice is to reduce your impact by buying products with minimal or no packaging. Next, reuse (and choose reusable products like rechargeable batteries and cloth shopping bags) whenever possible. Reusing an item only once cuts its environmental impact in half, and choosing and reusing durable goods many times can have an enormous positive environmental impact. Finally, recycle. makes that part easy with free pick-up at your home, institution or business by one of our local ecycler collectors.


  • REDUCE consumption. Think about what you buy — do you really need it or can you find it used?
  • Consignment shops have flourished in recent years. Garage sales are everywhere.
  • Buy things that are durable whenever possible. If you buy cheaply made furniture made of particle board, you are buying space in a landfill in the not too distant future. Buy used if possible and look for solid, sturdy pieces.


  • REUSE whenever possible. This is easy. Simply rethink everything you see in stores. Especially grocery stores – anything that is a single use product should be avoided.
  • You can re-fill your shampoo bottle at your local hairdresser or health food store. The plastic bottle can be refilled for years and years and save dozens and dozens of containers from being manufactured.
  • And by the way… how much fuel is used to transport the average plastic shampoo bottle? We bring it home. We, or a curbside recycling firm, take it to a recycling center. Then it travels to a place to be shredded (using energy) and might even then be sold as raw stock and be shipped again to a bottle manufacturer (using energy to form new bottles). Next, it goes to the brand plant to get filled with shampoo again, then ships to stores.
  • By RETHINKING we can stop being a part of all that carbon waste. Make a list of things you can refill or reuse. Start rethinking what other containers can be RE-used.


  • RECYCLE what’s left. The more effort we spend doing the first two stages of this triad, the less we need to recycle. However, it’s important to recycle what we can. With fewer items in the landfill our Earth will be a happier one.
  • Let’s think about why we are recycling. If you buy bottled water for your staff or clients (or your home) and that plastic goes into a recycling bin at the end of a single use, you should rethink if “recycling” is doing anyone any good at all. If you can’t come up with an alternative in your situation to bottled water or Styrofoam cups, please email us.
  • ecycler is a new way to recycle. Our goal is to make it even easier by pairing discarders and collectors through our web site. The ecycler discarders are those who give away recyclables and the ecycler collectors are those who pick them up from a business, an institution or a residence and then sell them to their local materials buyer.

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