Greentech company ecycler launched today at the TechCrunch50 Demo Pit. creates a new way to recycle by connecting people discarding recycled cans, bottles and newspapers with those wishing to collect them.

Ecycler provides an alternative to the many U.S. households that are not offered curb-side recycling.  It’s also an option for people who do have curb-side recycling but who want to have their recyclables picked up when and where they desire.

For the people collecting recyclables, ecycler provides an entrepreneurship opportunity.  Ecycler’s creators are responsible for operating and maintaining the site, but it will be driven by the individual collectors who establish their own ecycler recycling programs.  Collectors can create and market their own ecycler recycling programs by downloading personalized business cards and posters generated by and then posting them in public places.  Anyone who has access to the Internet can become an ecycler collector.

Discarders can do their part for the environment and for people in need of additional income by giving their recyclables to people who will then redeem the recycled goods for cash.  Ecycler encourages people to discard their recyclables for free; however, discarders can request a portion of the proceeds from the collector. Discarders can track their carbon credits on the site by listing how many recyclables they’ve given away through and on their own. provides an accountability tool by allowing collectors and discarders to rate their experiences with one another.

Ecycler was co-founded by Craig Robertson and Timothy Laurent, two web entrepreneurs with backgrounds in engineering and consulting.

Official Press Release on Docstoc

Feel free to contact Craig or Tim via the Contact Us page.