Posts Tagged ‘TechCrunch50’

Ecycler and our Journey

February 20th, 2014 2 comments

With much fanfare, we launched ecycler at TechCrunch50—it was September 2009. Our primary goal was to create the one stop place for recycling. We moved beyond traditional recycling (paper, bottles, etc.) into what we called, shippables. These materials are recyclable, but not having enough value for someone to pick them up. The third phase (never implemented) would have been junk pickup.

ecycler Founders at TechCrunch50 - 2009

We focused our energies on growth, not revenues.

We won $20,000 during the Fairfield Challenge for demonstrating our Social Media prowess—including a facebook best page commendation from Inc. Magazine—awesome! For the challenge, we visited 13 cities over 15 stays at the Fairfield Inn–we talked to business owners about how to make their recycling easier. And, many registered on ecycler to try us out.

With the winnings, we commissioned an iPhone app, a fun recycling game called iCanRecycle. We also invested in the ecycler Canada site–thanks Vancouver for being our guinea pig.

We’ve recycled hundreds of pounds of materials via the site; everything from aluminum cans to VHS tapes to Crayons. And, we had some fun along the way with our weekly Crush that Can episodes, all of which can still be viewed by following that to YouTube.

But, our magic wasn’t enough to maintain the business plan. As of the end of 2013, we’ve shuttered ecycler, a (once) new way to recycle online.

We’ve since sold off the (and domains and a few others including

Thanks to everyone that had a chance to make the world a better place by recycling something with ecycler. For the time being, we’ve taken down the main site and replaced with our blog. Please take advantage of the years’ worth of knowledge collected here and learn a thing or two about recycling!

So long, and thanks for all the fish!


Categories: ecycler Tags: ,

ecycler Launched at TechCrunch50 DemoPit 2009

September 14th, 2009 No comments

Greentech company ecycler launched today at the TechCrunch50 Demo Pit. creates a new way to recycle by connecting people discarding recycled cans, bottles and newspapers with those wishing to collect them.

Ecycler provides an alternative to the many U.S. households that are not offered curb-side recycling.  It’s also an option for people who do have curb-side recycling but who want to have their recyclables picked up when and where they desire.

For the people collecting recyclables, ecycler provides an entrepreneurship opportunity.  Ecycler’s creators are responsible for operating and maintaining the site, but it will be driven by the individual collectors who establish their own ecycler recycling programs.  Collectors can create and market their own ecycler recycling programs by downloading personalized business cards and posters generated by and then posting them in public places.  Anyone who has access to the Internet can become an ecycler collector.

Discarders can do their part for the environment and for people in need of additional income by giving their recyclables to people who will then redeem the recycled goods for cash.  Ecycler encourages people to discard their recyclables for free; however, discarders can request a portion of the proceeds from the collector. Discarders can track their carbon credits on the site by listing how many recyclables they’ve given away through and on their own. provides an accountability tool by allowing collectors and discarders to rate their experiences with one another.

Ecycler was co-founded by Craig Robertson and Timothy Laurent, two web entrepreneurs with backgrounds in engineering and consulting.

Official Press Release on Docstoc

Feel free to contact Craig or Tim via the Contact Us page.