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Posts Tagged ‘ecycler’

Ecycler and our Journey

February 20th, 2014 2 comments

With much fanfare, we launched ecycler at TechCrunch50—it was September 2009. Our primary goal was to create the one stop place for recycling. We moved beyond traditional recycling (paper, bottles, etc.) into what we called, shippables. These materials are recyclable, but not having enough value for someone to pick them up. The third phase (never implemented) would have been junk pickup.

ecycler Founders at TechCrunch50 - 2009

We focused our energies on growth, not revenues.

We won $20,000 during the Fairfield Challenge for demonstrating our Social Media prowess—including a facebook best page commendation from Inc. Magazine—awesome! For the challenge, we visited 13 cities over 15 stays at the Fairfield Inn–we talked to business owners about how to make their recycling easier. And, many registered on ecycler to try us out.

With the winnings, we commissioned an iPhone app, a fun recycling game called iCanRecycle. We also invested in the ecycler Canada site–thanks Vancouver for being our guinea pig.

We’ve recycled hundreds of pounds of materials via the site; everything from aluminum cans to VHS tapes to Crayons. And, we had some fun along the way with our weekly Crush that Can episodes, all of which can still be viewed by following that to YouTube.

But, our magic wasn’t enough to maintain the business plan. As of the end of 2013, we’ve shuttered ecycler, a (once) new way to recycle online.

We’ve since sold off the ecycler.ca (and e-cycler.ca) domains and a few others including GirlsofRecycling.com.

Thanks to everyone that had a chance to make the world a better place by recycling something with ecycler. For the time being, we’ve taken down the main site and replaced with our blog. Please take advantage of the years’ worth of knowledge collected here and learn a thing or two about recycling!

So long, and thanks for all the fish!

 

Categories: ecycler Tags: ,

Social Media: From Virtual to Real World

March 14th, 2013 No comments

The recent rise in social media has enabled ecycler (and many other businesses) to get in front of more customers than they ever would have been able to before.

The recognition that social media sites have created for various brands can work offline, as well. Companies can include their twitter handle or facebook page address in traditional marketing campaigns or post it on decals in their brick-and-mortar stores to point customers to their products and services online.

The possibilities for harnessing the power of social media offline are limitless. Ecycler, for example, has labeled all of its recycle bins located at various businesses and restaurants. Also, the front door to ecycler HQ has a social media window decal applied to it; these are available for anyone to attach on their establishment’s windows and doors. Companies could, perhaps, print their social media information on shopping bags, the sides of city buses and on billboards. It’s basically double advertising-– social media engages consumers with brands in the virtual world and points real world customers-–or potential customers-–to their brand online.

The logos and identities of the top social media sites-–including twitter, YouTube and facebook-–are so recognizable to people now, that once they see that a product or service they like has a social media presence, they are more likely to seek that company out online, too. That can lead to more purchases-–and therefore more revenue for your business.

Another fantastic way to let someone really know about your business is adding your QR code to your advertising. This will allow people to scan your offline social media ad with any QR code supported phone and learn more information about your business. Everything they need to know about your business will pop up on their phone.

We recommend Social Media Decals for your windows!

ecycler_QRCode

 

Categories: ecycler Tags: ,

Recycling Man

August 22nd, 2012 No comments
Green might not come to mind when one envisions the Nevada desert. But at the annual Burning Man festival, held in the Black Rock Desert, being green is highly encouraged.
The temporary community, which will run from Aug. 27 to Sept. 3 this year, includes a recycle camp. The mission of the camp is to get festival-goers to recycle as many aluminum cans as possible during the week, use reusable beverage containers as much as possible and practice the ‘leave no trace’ principle.  
“Volunteers meander through the city every day riding one of our new and improved & patented bicycle powered Recycling-trucks.  The trucks make it possible to collect 10 times as many cans as the old shopping cart version, in each trip,” Burning Man’s web site explains.
Burning Man’s recycle camp became an official theme camp at the festival in 1998. Since then, more than 800,000 cans have been recycled, with the proceeds going to the local school district.
The camp aims to teach those in attendance the “6 Noble Tenets of Waste Reduction & Recycling,” which, in the festival’s own words, are as follows:
1.The 6 R’s Respect — Rethink — Reduce — Reuse — Recycle — Restore!
2.Prepare! Leave sorry-ass packaging at home!
3.Never let it hit the ground!
4.Pack it in, pack it out! & Leave No Trace!
5.Separate! Sort your recyclables & trash before you discard them!
6.Create! Supposed “garbage” can be transformed into beautiful works of art!
Categories: recycle Tags: , ,

iCanRecycle Showcased on FeedMyApp.com Today

February 19th, 2012 No comments

Come check out the write-up on FeedMyApp.com and download our iCanRecycle mobile app–it’s free! FeedMyApp.com is a Web 2.0 Directory with the best and latest web 2.0 sites, updated daily.

Fueled by a global network, 1000’s of app reviewed. Sounds good to us!

iCanRecycle is a virtual can crushing app. And, the best part is you can take any stored image or take a picture with your iPhone camera and apply it to the can, then crush away! Our virtual can may be rotated on both the vertical and horizontal axis for optimal viewing. Connect to your ecycler.com account to view all the cans you’ve actually recycled and see your environmental impact. We’ve calculated the carbon saved based on your recycling efforts and the equivalent of planted trees.

Showcase here: http://feedmyapp.com/p/a/icanrecycle/23327

Categories: achievements, ecycler, recycle Tags:

Help your books find good homes!

January 25th, 2012 No comments

Are you the kind of person that hates to discard used books for fear they’ll end up in a landfill?  Do those late-night pet adoption commercials get you thinking that you’d like to set up an adoption agency for used books?  We’re right there with you, and we’ve got some great news for you!

We Recycle Books: http://ecycler.com/books

We’re delighted to announce that we now accept books as a part of our recycling programs.  We’re committed to helping find good homes for your books, and now it’s easy to join in. Simply navigate to ecycler.com/books and click the Start Recycling Now button on the page, select the number of books you are recycling (or enter in the count). Fill in the form, print out your shipping label and then rest assured that your books are on their way to nice, new homes where they’ll be treated well, with lots of tender loving care.
Recycle your Books on ecycler.com

Books cannot be easily recycled like other paper, because of the chemicals, such as glue, and other binding materials used to make them, so reuse is a great option.

We happily accept all sorts of books, be they hardcover or softcover editions, new or old. All we ask is that the books be in decent condition, without mold or mildew. It’s okay if there are markings. Just use common sense – don’t send any books that you yourself wouldn’t want to receive. The books will transferred to the care of our recycling partner who shares our commitment to getting books out of the trash and into the hands of new readers. The goal is to give each book as many new lives as possible. Come join the revolution.

According to ALA Recycling Industries, in 2006 the U.S. printed more than 172,000 new book titles. In order to produce just one ton of paper needed for these new books, 3,688 lbs. of wood, 24,000 gallons of water, 216 lbs. of lime, 360 lbs. of salt cake and 76 lbs. of soda ash are required. The process produces 84 lbs. of air pollutants, 36 lbs. of water pollutants and 176 lbs. of solid waste which must be treated and properly discarded.

Happy recycling!

Attention, no books were harmed in the filming of these Crush that Can videos:

Thanks for Ben Oh for the use of his image
Categories: materials, recycle Tags: , ,

Stop SOPA / PIPA

January 13th, 2012 No comments

We, at ecycler.com, do NOT support SOPA / PIPA.

For the very first time, we are posting something not related to being green or recycling. SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) are dangerous and written from a point of ignorance of the Internet and Innovation.

For an explanation, please watch this short video PROTECT IP / SOPA Breaks the Internet from Fight for the Future.

Some initial thoughts (partially borrowed from WordPress News):

  • Our legal system maintains that the burden of proof is on the accuser, i.e., people are innocent until proven guilty. This tenet seems to be on the chopping block when it comes to the web if these bills pass, as companies could shut down sites based on accusation alone.
  • Laws are not easily reverted. We should not be so quick to codify something this far-reaching.
  • The people writing these laws are not the people writing the independent web, and they are not out to protect it.

The government has already wrongly shut down sites without any recourse to the site owner. Under this bill, sharing a video with anything copyrighted in it, or what sites like Youtube and Twitter do, would be considered illegal behavior according to this bill.

According to the Congressional Budget Office, this bill would cost us $47 million tax dollars over the next few years — that’s for a fix that won’t work, disrupts the Internet, stifles innovation, shuts out diverse voices, and censors the Internet. This bill is bad for creativity and does not protect your rights.

We’ve added the “Stop SOPA” ribbon to our blog and encourage all other blog owners to do the same.

For more information:

Daily Kos: http://www.dailykos.com/story/2012/01/18/1055849/-Confessions-Of-A-Hollywood-Professional:-Why-I-Cant-Support-the-Stop-Online-Piracy-Act-(UPDATED)
Mashable: http://mashable.com/2011/11/16/sopa-infographic/
TechDirt: http://www.techdirt.com/articles/why-hollywoods-idea-innovation-is-sopa.shtml
TechCrunch: http://techcrunch.com/2011/12/15/sopa-brad-burnham/

Thanks! And, now back to our regularly scheduled programming…

Categories: ecycler, legislation Tags:

Connect with Us on Pinterest!

December 31st, 2011 No comments

We are all about recycling and being green. Some may call it junk, but it can certainly be reused, recycled or upcycled! With so much upcycling inspiration around here, we thought Pinterest would be a great place to showcase some of our discoveries!

If you’re not familiar with Pinterest, think of it as a place to create virtual inspiration boards. If you see a craft project, a recipe, or anything else that inspires you, you can “pin it” on your Pinterest account to find later (and to show-off to the world!).

We use ecyler’s Pinterest board to bookmark and share awesome, eco-friendly, upcycled stuff that we stumble across. We want to create a pinboard that’s got green crafty inspiration for home decor, clothing and accessories and any other awesome upcycled or revamped craft projects we stumble upon in our travels. We also post some interesting images of recycling of materials from aluminum cans to wine bottle corks.

Want to keep up with the eco-friendly, upcycle action on Pinterest? Follow the ecycler Pinterest board! We’d also love to connect with other green pinners out there. Do you have a Pinterest account? Tell us who you are in the comments!

ecycler checks in!

June 17th, 2011 No comments

There are many great options to enable your business across facebook and twitter in what we, ecycler, call second tier social media channels. A couple of obvious examples are YouTube, TwitPic and Flickr. We would also include del.icio.us in this group. One way we’ve found to go beyond the standards is to engage our community with these great services.

One of our favorites is a site called foursquare.com––it is a geo-centric check-in service. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users “check in” to a place when they’re there, tell friends where they are and track the history of where they’ve been and who they’ve been there with…

In addition to monitoring the commodities market (aluminum, cardboard, paper) via special websites, we find going to (or calling) our local recycling center for “on-the-ground” reality an important aspect of ecycler.com. If you’re following ecycler on foursquare, you’ll see our occasional check-in to various recycling centers.

We also foursquare any of the green events ecycler attends. For example, in late May we attended an event at St. Pascal School in Chicago to show support of the rally’s mission of raising awareness among students about the importance of recycling. St. Pascal won PepsiCo’s Dream Machine Recycle Rally Dream Green School Makeover contest, a $100,000 prize that it will use to make green improvements at the school including a new energy efficient computer lab powered by solar energy.

Naturally, we check-in to ecycler HQ regularly to update our followers on upcoming site features or to send out random messages.

Follow us on foursquare! We are foursquare.com/ecycler

Invite Friends

April 22nd, 2011 No comments

Ecycler is rolling out a new feature that will make it easier for people to tell their friends, family and co-workers about our site.

Spreading the news of ecycler is a great way to be more green. You can simply tell your friends about our site, or you can send to them an e-mail introduction directly from ecycler.com.

The new feature will enable a message to be sent to the e-mail addresses of anyone you choose. A link will appear in your friends’ inboxes that will take them directly to the ecycler sign-up page where they can choose to register as discarders or collectors.

Or, you can enter your gmail or yahoo account information and choose who would want to invite. And, the site will automatically send an email to those contacts.

Lastly, you will be able to grab a customized link to post on your twitter stream or facebook wall.

From your ecycler dashboard, you will be able to track everyone who registers from your invitation(s). You will receive credit for every successful registration.

We developed this feature because sometimes word-of-mouth only goes so far. You might mention ecycler.com to your friends, but they might forget to go and register later. Having a tangible reminder in their inbox, while they’re right there at their computer or on a mobile device, might just nudge them to sign up right then and there.

Categories: ecycler Tags: ,

ecycler Development Team

March 29th, 2011 No comments

A special guest post by our development team at Virtual Communications:

Established in 2005, Virtual Communications is an environmentally conscious IT consulting company. Their services include software and web development, Facebook and mobile apps, call center and BPO services, video conferencing, VoIP solutions, training and technical support for consumers and corporations.

With their goal set on providing a high standard of work, Virtual Communications focuses on world class coding standards and best practices. The skills pool covers all development platforms–they have experience working with Fortune 500 companies and multinationals and enjoy a high customer retention rate.

A recent project presented Virtual Communications with an opportunity to work with a green company. The successful launch of ecycler has helped promote a great service that puts collectors of recyclable materials in contact with those who have them to give away.

We love working with an organization whose goal is to redistribute recyclable materials in order to make good use of it and make sure it is used to the fullest of its ability to reduce waste worldwide.

To make the world a greener place as well as reduce their carbon footprint, Virtual Communications makes a conscious effort in their offices to reduce waste output. For example, the offices are illuminated entirely by energy efficient florescent bulbs, which reduces costs and is environmentally friendly. Backup generators are powered by natural gas which is far more efficient and expels fewer pollutants than gasoline or diesel. They use recycled paper, recycle all waste paper and ink cartridges. And, drinking water is provided in 19 liter (5 gallon) reusable plastic bottles which cuts down on waste from non-reusable sources.

By continuing their green initiatives they hope to make the community around their offices a safer, cleaner place and reflect these ideals across their worldwide client base, subsequently making the world greener. With all of these practices in place they are able to cut down on costs as well as the waste and pollutants associated with any business.

Virtual Communications’ work with ecycler has no doubt inspired and has reinforced the benefits of recycling. They encourage their partners and clients to maintain the environment to the best of their ability.

Check out Virtual Communications for more details!

Categories: friends of ecycler Tags: ,