Archive for July, 2010

July 29th, 2010 1 comment

We were recently featured as a telnic .tel Story, check out the full story!

Ecycler based out of Lake Forest, IL (USA), creates a new way to recycle by connecting people discarding cans, bottles and newspapers with those wishing to collect them. Ecycler makes recycling easier for households and businesses in Canada and the US.

Tim Laurent shares his experience with .tel, and his views on the future of .tel technology.

As an Internet company, Ecycler relies on leads from the Internet, and 100% of our user base is Internet capable. Therefore, we try to be as accessible as possible. We allow communications through traditional forms (email, contact us page, blog, forums) and the social media channels (twitter, facebook, youtube, etc.). We are also actively engaged in a lot of social media channels; Twitter, Facebook and Youtube to name a few. We believe that everyone approaches life differently, so we are prepared to have a presence where ever we are needed. Many of these communication avenues are now consolidated through the resource, which feeds into the idea of meeting our customers where they are.

We finally made the move and registered about four months ago after seeing other .tel sites start to pop-up. We thought the idea of a simple, fast loading directory as a “must have” ecycler digital asset. Building the site was relatively straight forward. And, it’s easy enough to update when needed. Of course, the fact that the .tel sites are search engine friendly is quite a plus.

Today continues our philosophy of brand recognition. We consider it a core aspect of our communications strategy.

I think anyone who’s serious about an online presence can benefit from a .tel domain.  The .tel is a universal online phone book (directory). It’s a central communications hub for you or your business. When someone needs to find your phone number, or email address, or whatever, they can be assured that your .tel will have that information.

I think, .tel is going to continue to have an impact on the world. As more and more websites come online, we see .tel becoming even more important for people to more easily find what they need via an easy to use, fast loading framework.

Categories: achievements, ecycler Tags:

ecycler Goes to Canada

July 15th, 2010 No comments
ecycler goes to Canada

ecycler goes to Canada

Today, 21 July 2010, ecycler launches in Vancouver, Canada.

As part of our continuing efforts to find innovative and cost effective methods of reducing, reusing and recycling we are excited to launch which will provide an easy way for collectors and discarders to connect online.

Ecycler creates a new way to recycle by connecting people discarding cans, bottles and newspapers with those wishing to collect them. provides an alternative to the many Canadian households and businesses that are not offered curb-side recycling. It’s also an option for people who have to pay for curb-side recycling or who want to have their recyclables picked up when and where they desire.

Ecycler is partnering with Keystone, an established recycler and waste management firm located in Vancouver. This strategic relationship is to bolster each other’s strengths into a winning combination. The springboard into Canada follows the successful launch of ecycler USA ten months prior.

For the individual (or group) collecting recyclables, ecycler provides an entrepreneurship opportunity. Ecycler is driven by these collectors who establish an ecycler recycling program in their community. Collectors can download personalized business cards and posters generated by and then post them in public places. Collector accounts also include a customizable ecycler URL, i.e., their profile page. Anyone who has access to the Internet can become an ecycler collector.

Discarders can do their part for the environment while at the same time helping collectors in need of additional income. The discarders’ recyclables are “collected” by these individuals or groups and redeemed for cash at a local recycling center. Ecycler supports this community building for groups such as the Boy Scouts, Girls Scouts, Church groups, social clubs, etc. by making available the same marketing materials used by individual collectors on

Ecycler encourages people to discard their recyclables for free; however, discarders can request a portion of the proceeds from the collector. Discarders can track their carbon credits on the site. In addition to the automated calculation of materials recycled though, discarders have the option of listing how many recyclables they’ve given away on their own to be included in their total. provides an accountability tool by allowing collectors and discarders to rate their experiences with one another.

Our official Press Release.

Categories: achievements, ecycler Tags: ,

How to Set up a Recycling Bin

July 14th, 2010 1 comment

Something not everyone knows about recycling is that water and soda bottles should be emptied before being placed in recycling bins.

Full bottles, or bottles with any liquid in them, mean extra weight in the trucks that transport recyclables – and the more a truck weighs, the more gasoline is consumed, making the whole process less environmentally friendly.

When Tim, the other ecycler cofounder, and I set up some recycling bins at a conference we experienced the non-empty bottle problem. We setup up wireframe style recycling bins that hold a trashbag. Throughout the day we watched the bags fill up. When we went to take down the bins at the end of the day we almost could not pick them out without the trash bag breaking. We found that many of the beverage bottles were more than half full!

To encourage people in offices and public places to properly recycle their plastic bottles, ecycler recommends placing recycling bins next to sinks or drains so that people can empty the bottles first. Or placing a sign on the recycling bin to remind people to empty their bottles before depositing them in the bin.

Also, the recycle bin should be placed near to a trash can. Some people are creatures of convenience and will not seek out the garbage can if the recycle bin is more convenient for their dumping. In that case, garbage will end up in the recycle bin and can possibly taint the recyclables.

The Lesson

  • Bottles and cans should be emptied before placing them in the recycle bin
  • Place a trash can near to the recycle bin for convenient disposal of trash in the appropriate receptacle and recyclables in their bin